Produced with Flash in collaboration with Pantomima Full, this playful FOX campaign introduced MyFox: a fully functional one-button remote designed to celebrate the idea of “deciding not to decide.” The launch parodies the tone of high-end tech keynotes, presenting the device with a straight face and premium polish, while keeping the concept clearly tongue-in-cheek.
My role focused on making the product feel real: 3D modeling of the remote, lighting, look-dev, 3D animation, rendering, and compositing, shaping the clean “Apple-style” visual language that sells the gag. The project also expanded beyond the film into outdoor theatre-style poster artwork, extending the idea into a bold, highly crafted piece of street-facing campaign design.