Created under the direction of The Woork, this Launchmetrics brand explainer is built as a dense system of micro-animations, carefully crafted down to the smallest detail. A clean 2D motion language is enhanced with subtle 3D accents to add depth while keeping the overall look flat and graphic.

The piece relies on procedural setups, custom logic, and controlled randomness to introduce variation and life across the sequence. The work covered motion production (including 3D) and the final sound mix to keep everything cohesive from first frame to delivery.